The Media Faculty

"Creating an Impact Campaign for a Film" at Sunny Side of the Doc

As part of the Sunny Academy – Sunny Side of the Doc's new support program – the international marketplace for documentary will host the "Creating an Impact Campaign for a Film" training course, developed by The Media Faculty in partnership with Newtones Agency. This unique initiative in France aims to support audiovisual professionals in designing and implementing social and environmental impact campaigns around their films.

A Comprehensive and Immersive Training

The "Creating an Impact Campaign for a Film" training program is designed for producers and directors with an audiovisual project that has strong engagement potential. Spanning nine days and three modules, it offers a structured and practical learning experience.

• Module 1: From Vision to Action Plan
  • How to define your impact objectives and position your campaign?
  • How to collaborate effectively with major NGOs?
  • How to define your action plan?

• Module 2: Impact Strategy
  • How to build a budget and efficiently plan each stage?
  • How to mobilize resources through crowdfunding and activate communities?
  • How to reach your audience online and collaborate with influencers to maximize your reach?

• Module 3: Funding Your Film Impact Campaign
  • How to work effectively with associations, institutions, and distributors?
  • How to finance your impact campaign? Specific mechanisms for impact campaigns, the basics of fundraising, and its legal and fiscal framework, identifying private funding sources.
  • How to choose the right fundraising techniques for your project and plan a fundraising strategy?

At the end of the training, selected participants will have the unique opportunity to complete their program at the heart of the international documentary market. During the four days of Sunny Side of the Doc, they will gain exclusive access to all events and key industry decision-makers attending the market.

Access to Decision-Makers and Market Opportunities

By incorporating participation in Sunny Side of the Doc, the training gains an unprecedented strategic dimension. Participants will have the opportunity to:

• Pitch their project and impact strategy to influential industry professionals (broadcasters, platforms, funders, NGOs, international producers).
• Meet potential partners and experts engaged in social impact production.
• Access conferences, workshops, and roundtables led by specialists in the documentary and impact sectors.
• Receive personalized support to refine their campaign and structure their funding strategy.

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